• Last time we told how Val Parnell brought modern quick-fire variety to the London Palladium for the first time and then, after the war, started a season of international variety . . .

FIRST American to top the bill under the new regime at the London Palladium was Mickey Rooney. But Mr Rooney failed to please either the public or the critics. Yet, if he had heeded “The Guv’nor’s” advice the story might have been very different.

At the Monday morning run through, showman Val sat in the empty stalls and watched Rooney run through his act. He crammed in everything—singing, dancing, playing drums and a few impressions.

“You’re doing too much”, Val Parnell told him. “Your act lacks cohesion. It’s too scrappy, much better to slow it down”.

But the star from Hollywood thought he knew better . . .

Another American artist who didn’t do too well was the comedian Jack Carson. His opening night was hardly a success. This was largely due to his insistence on including comedy material which Mr Parnell told him would have little appeal to London audiences. Afterwards he changed it and had a much better reception.

CHARLES HENRY’S PUSH

After congratulating Danny the Marquis said he thought his cousins would also like to see the show. Danny, not realising who they were, said “Sure, bring them along”.

And they came, too — Princess Elizabeth and Princess Margaret. They brought their parents along as well — the King and Queen. Val Parnell was there to welcome them, the first time a reigning monarch had ever been to an ordinary music-hall performance and the first time Royalty had sat in the stalls with the paying public.

But Val Parnell not only brought vaudeville back to London, but according to Jack Benny he did the same for New York too.

Writing about Val Parnell in “The Hollywood Reporter”, Mr Benny has pointed out that the fabulous success of the variety seasons at the London Palladium were also responsible for the reopening of the Palace Theatre, New York, as a vaudeville house with Judy Garland topping the bill and Max Bygraves in support.

MAX’S CHANCE

Judy Garland was the most nervous star. She was so frightened on her opening night that Charles Henry, Val Parnell’s production manager who still assists him in our “Sunday Night at the London Palladium” series, had to push her on the stage from the wings.

Another nervous performer — Danny Kaye.

“A great worrier beforehand”, says Mr Parnell, “and until he got started, a bundle of nerves. But from that moment on he was terrific”.

Danny Kaye was Val Parnell’s biggest success. He followed Mickey Rooney into the London Palladium in the summer of 1948 and certainly did more than any other performer to establish the London Palladium as the great Mecca of international vaudeville.

On the second night of his opening, Vai Parnell took the Marquis of Milford Haven back stage to meet the American star. The theatre had been packed and the Marquis had seen the show standing at the back of the circle.

It was “V.P.” who gave Max his first big chance too, putting him into the Palladium to deputise for Ted Ray. And he found Ted Ray at the Palace, Luton, giving him a free pass for the Palladium so that he could watch other performers, improve his style.

Peggy Mount came down from Wolverhampton Rep. to audition for the role of the witch in a Palladium pantomine. She was so good that Vai Parnell gave her the job on the spot—after the dress rehearsal increased her salary. It was her first West End part.

LAS VEGAS

The fame of the Palladium bills even reached Las Vegas. The year before ITV started “The Guv’nor” took a party of British performers for a six weeks season at the Desert Inn. They were billed as “Palladium Varieties” and offered a typical London Palladium show — slick and fast moving with twelve acts on the bill.

On opening night, the manager of the Desert Inn took Mr Parnell aside.

“You’ve too many acts, you’ll run overtime” he told him.

“How much do you bet?” Val Parnell replied.

“I bet you 200 bucks [$2,300 in today’s money, allowing for inflation – Ed] you don’t get through the show under ninety minutes”, said the manager.

WITH A SMILE

The two men shook hands and when Val’s “Palladium Varieties” closed in seventy-five minutes the American paid up with a smile. He didn’t want his customers kept away too long from those gaming tables.

This, then, is something of the show business background to ATV’s Val Parnell.

In the world of British entertainment, his position is unique.

And it was only natural that when Lew Grade — then a variety agent — foresaw the possibilities of commercial television he should seek the help of the man for whom he had supplied so many of the star acts for the London Palladium and the Moss circuit.

“Val” he told him over the phone “You’re in commercial television”.

“But — what’s all this Lew?” asked Val.

“Don’t argue” said Lew “Leslie (his brother) and I are forming a company to apply for a TV licence … and we want you in with us”.

Val Parnell asked for more details — and agreed. But a few minutes later he was back on the phone … to Lew.

“Lew, there’s a snag in this” he told him “I’ve an exclusive contract with Moss Empires and I’ll have to get an okay from that Board”.

This was obtained and it followed that when Moss Empires finally entered the commercial television field in 1953 through its shareholding in ATV, Val Parnell was put on the TV Board. A few months later he was asked by the Board to take over the managing directorship of the company with Lew Grade as his deputy. Things remained this way until last year when he resigned as Managing Director.

But, as he has already indicated, Val Parnell will still be with us … as executive producer of his “Sunday Night at the London Palladium” series and he also retains his seat on ATV’s Board.

Writing in the Daily Mirror at the time his resignation was announced, Clifford Davis called Mr Parnell “The Last of the Great Showmen”.

I can’t think of a better description … or a finer tribute.

The post The Val Parnell Story: When Judy Garland had to be pushed on… appeared first on THIS IS ATV NETWORK from Transdiffusion.

VAL PARNELL gives up his post as our Managing Director this month and will be succeeded by Mr Lew Grade, his Deputy.

He has had a remarkable career — rising from a 5/- a week office boy to holding Managing Directorships of two of Britain’s biggest entertainment organisations — Moss Empires and then ATV.

He built up Moss Empires into the world’s biggest theatre circuit — at one time controlling 30 theatres and music halls.

He has brought the public — first in theatres and then on television — the world’s greatest entertainers. Many of them were unknown performers till “V.P.” gave them their first chance.

He came into commercial television at the start. In 1957 he took over as full time Managing Director of ATV and turned our £1,500,000 losses into a profit.

He will still continue his association with the Company — as Executive Producer of “Sunday Night at the London Palladium” and as a Director of ATV.

But now, for the first time in 57 years, “V.P.” will no longer arrive in a theatrical or television office in the morning for the start of a day’s work …

VAL PARNELL was born into show business.

His father was Fred Russell, a famous top of the bill entertainer and the pioneer of ventriloquism as it is known today.

Fred Russell was the first “vent” to face an audience with a single dummy. Till then, ventriloquists worked with as many as a dozen dolls. Arthur Worsley, Peter Brough and all the others have followed in his footsteps.

REVOLUTIONISED

Years later, it was his son who revolutionised the British Music Hall by streamlining running orders, cutting artistes’ time on the stage and presenting, for the first time. “High Speed Variety” as we know it today.

Val Parnell, born on St Valentine’s Day, was two years old when his father gave up the editorship of the Hackney Gazette to become a full time entertainer with his Pearly King dummy “Coster Joe”.

He had been given a tryout at the Palace Theatre — for £10 [about £1,100 in today’s money, allowing for inflation – Ed]. He did so well he stayed 20 months.

At that time, Victorian England was rocked with a sensational divorce case involving an Irish politician named Parnell and Kitty O’Shea, a married woman. To avoid confusion, Thomas Frederick Parnell became Fred Russell.

For the next 40 years Fred Russell was a star. He was a contemporary of Marie Lloyd, Little Tich, Charles Chaplin—all the great entertainers in the lush golden hey-day of British music-hall.

But conditions were very different to those today. Artistes had little or no protection. There was no standard contract between managements and performers. Fred Russell saw the need for variety performers to organise themselves.

With the help of a few fellow performers he organised a trade union — the Variety Artistes’ Federation. And Fred Russell became its first chairman.

BRIEF STRIKE

Managements, however, didn’t take too kindly to the idea. And although, after a brief strike, the music-hall performers won the right to negotiate conditions of employment and obtained a standard contract which, with modifications, is still in use today, Fred Russell found himself ostracised.

For four years he was unable to secure any worthwhile bookings in this country. So, instead, he embarked on World tours visiting America, Australia, Canada, South Africa and other countries — anywhere where they spoke English.

The postscript to this, of course, is that earlier this year his son found himself in dispute with the same union his father founded. But, fortunately for all, the disagreement was short lived.

Fred Russell died in 1957 — aged 95. And there is a bronze bust to “Variety’s First Gentleman” in the foyer of the London Palladium.

TOY THEATRES

With this background, it is no surprise that his son’s first playthings were toy theatres.

At 13, Val Parnell ran away from boarding school in Margate, to enter show business. But he never thought of himself as a performer. It was the managerial side that attracted him.

His first job — as a 5/- [25p in decimal, about £26 now] a week office boy with Sir Walter de Frece, husband of Vesta Tilley, who ran a theatrical company and a few small theatres. At night, he went to Pitman’s to learn shorthand.

When he was 15, he added 12/6d [62½p in decimal, about £64 now] to his 7/6d [37½p in decimal, about £38 now] a week wages by going from his day time office job to sell tickets at night at the box office at the Metropole Theatre, Camberwell.

BOOKING ACTS

A couple of years later he was booking acts for four small provincial theatres.

The end of 1914 saw Parnell in the army and he served overseas until 1919 when he returned to England to resume his employment with Sir Walter de Frece.

When de Frece sold out to the Charles Gulliver circuit, Val Parnell became booking manager for 10 of Gulliver’s provincial theatres — one of these was the newly opened Birmingham Hippodrome.

Here, Val Parnell found himself in opposition to two Moss Theatres in the same town. Both were regarded as No. 1 dates.

The stars naturally preferred working for the well established Moss circuit. And, just to make things more difficult, all Moss contracts had a barring clause against appearances at Birmingham Hippodrome.

Parnell, finding he couldn’t get headline attractions, decided on a new policy. For a start, he booked many more acts per bill. He cut their time, streamlined their routines. And at Birmingham Hippodrome, modern fast moving variety was born.

In 1928, the Gulliver circuit was sold to The General Theatre Corporation and Val Parnell took over the booking of the whole chain of theatres, including the London Palladium. In 1931 the newly formed General Theatre Corporation took over the management of The Moss Empire Chain of Theatres and Val Parnell became General Manager and in complete charge of the booking of all artistes and attractions.

NEXT TIME: His battle with Sir Oswald Stoll . . . The start of the Crazy Gang . . . When Tessie O’Shea fell off an elephant . . . How Jerry Allen of “Lunch Box’’ got his start.

The post The Val Parnell Story: They called his father ‘Variety’s first gentleman…’ appeared first on THIS IS ATV NETWORK from Transdiffusion.

WHAT IS THE fasted growing show business organisation in Great Britain? The answer must surely be Associated Television. For this company, headed by such entertainment veterans as Val Parnel [sic throughout – it should be Parnell – Ed], Prince Littler and Lew Grade, is now about the strongest in the business.

In the five years commercial television has been established in this country, the rate of ATVs progress has been fantastic. With hardly any experience in the television medium, the Parnel-Littler-Grade combination had, within two years, established an ascendancy over the other contractors in the amount of programmes bought and sold.

Profit

By 1956 the company, through its affiliated production organisation, Incorporated Television Production Company, was sponsoring more TV production than anyone else in the business, and a year later was able to announce that its profit for the period ending May, 1958, was over £4,000,000 [£79m in today’s money allowing for inflation].

Since then ATV has negotiated a deal with Jack Wrather, which has made the company the third largest distributor of television programmes in the world, and, through the purchase of ITPC, strong enough to guarantee a minimum of five television series a year, including the most expensive TV production to be made in Great Britain, “The Four Just Men,” with Jack Hawkins, Dan Dailey and Vittorio de Sica.

Holdings

ATV has also acquired large holdings in Australian radio and television stations, giving them a greater outlet in that country than probably any other television distribution company.

Moreover, ATV has gone into the record business and has purchased a substantial interest in Pye Records, Ltd., the subsidiary of the television and radio manufacturers.

This week Parnel was flying to the States to sign up some of the big American stars who have previously appeared in his London Palladium shows for record contracts with the Pye-ATV recording company. While he is away his colleague Lew Grade, deputy managing director of the company, will be busy with new programmes, some of them bought from America to the other contractors, in readiness for the longer viewing hours which ITV anticipates will be approved by the government for January 1, 1959.

Campaign

The next stage in ATV’s campaign for more power and profit in television will be to try to speed up government approval for the third network being placed at the disposal of the ITV companies. Prince Littler, chairman of ATV, was the first programme contractor to go on record in favour of the third network and requested the company to be given London for five days under any proposed changes instead of its present schedule of London weekends and Midlands weekdays.

Compete

Thus the company would be prepared to compete on equal terms with the present weekday contractor, Associated Rediffusion. Chairman of this company, Paul Adorian, has gone on record rejecting the third network at the present time because of the economic and financial difficulties in the way of its operation.

ATV is also interested in the possibility of commercial sound radio, should it come about in this country. A company has been formed headed by one of the ATV directors, Norman Collins, with a view to operating a commercial radio station if the government gives its approval when the BBC’s charter comes up for consideration in 1960.

Liaison

While ATV has made no move towards feature film production, on the other hand there is a very close liaison between Lew Grade and Parnel and the Eros brothers, Phil and Sid Hyams, through ITPC, of which all were directors, which has led to a number of medium-size British pictures adapted from ATV’s television successes. Such productions as “The Mystery of Planet X” and “The Trollenberg Terror” are two serials which have been produced as feature films by Eros. Another successful serial which is being made into a feature by that company is “Emergency [–] Ward 10.”

Doubtlessly, if feature production becomes more profitable, one of the first steps of ATV will be to set up a company to secure another slice of show business profit.

Already its American partner, Jack Wrather, has been able to combine a successful TV distribution programme with film production. Now that he is associated with ATV in Television Programmes [sic – Programs] of America, Inc., the third largest distributionproduction in the world, the possibility that the organisation will also handle cinema features is not remote.

In other words, ATV has become a world-wide show business entity whose future progress seems at this time of writing to be limitless.

The post The sky’s the limit for Associated TeleVision appeared first on THIS IS ATV NETWORK from Transdiffusion.

“Results no less than excellent”

Profits, tax and levy

The Consolidated Profit and Loss Account shows a profit for the Group, before Levy and taxation of £11,059,311 [£171m in today’s money allowing for inflation – Ed]. This represents an increase of £1,699,370 [£26.3m] over the results of the previous year (£9,359,941 [£144.7m]).

Moreover, this year’s trading has had to bear the full brunt of 12 months’ Levy on Television Advertising Revenue. Thus, the sum of £5,432,366 [£84m] had to be set aside for this purpose, as against the sum of £3,837,593 [£59.3m] for the 8 months of the year to the 4th April, 1965 — the year in which the Levy was introduced.

Taxation for the year amounts to £2,780,325 [£43m] as against last year’s figure of £2,752,639 [£42.6m]. In total, therefore. Levy and taxation have consumed no less than £8,212,691 [£127m] (74%) of the Group profit.

It should furthermore be noted that this figure of Levy and taxation payable to the Exchequer is in addition to the sum of £985,253 [£15.2m] payable to the Independent Television Authority for the rental of the London and Midlands Transmitters.

Nevertheless, the Group profit after Levy and taxation amounts to the final figure of £2,846,620 [£44m] as compared with £2,769,709 [£42.8m] for the previous year.

EFFECT OF GOVERNMENT POLICY

In June your Directors announced the intention of recommending a final dividend of 10%, making a total of 26% for the year. The year’s accounts were accordingly drawn up on this basis.

In view, however, of the Government White Paper, “Prices and Incomes Standstill”, I have to tell you that your Directors now feel bound to recommend that the final dividend should be 6½% and not 10%, thus leaving the total dividend at 22½%, as for the previous year.

EXPANSION

The Chairman of a Company which is expanding so rapidly as Associated Television naturally finds himself at a disadvantage in preparing a Report which must suffer some delay before it can reach the hands of the shareholders.

Accordingly, even though these developments have occurred after the end of the financial year under review, I feel that I should report several new acquisitions to your Group’s interests.

First, there is our joint undertaking with Chappell’s in music publishing through our acquisition of a 50% interest in two companies New World Music Limited and Jubilee Music Inc. Secondly, there is the 50% interest in a new publishing company to be formed jointly with the International Publishing Corporation to operate in the general field of educational and industrial training publications and in connection with television programmes.

Thirdly, we have now acquired the remaining 50% of Pye Records making the company a 100% subsidiary of ours.

In addition we have acquired the remaining 49% minority interest in J. Rosenthal (Toys) and are arranging for the acquisition of a 7½ % interest in an insurance company already established by IPC, Reeds Paper Group and Eagle Star.

THEATRES

In my last Report, I referred to your Company’s “largest and most important single investment” in the shape of the acquisition of the whole of the share capital of the Stoll Theatres Corporation and of Moss Empires.

I am now happy to be able to speak of the eminently satisfactory – indeed substantially improved – results of the Theatre Croup, under the Chairmanship of Mr. Prince Littler.

A new record was established for the London Palladium; and, throughout the West End, our theatres played to well-filled houses. Conspicuous among other successes has been Noël Coward’s repertoire of three plays at the Queen’s Theatre which played to capacity business, and “Hello, Dolly!” at Drury Lane.

It is nevertheless sad that the theatre industry, so recently relieved of the burden of Entertainment Tax, should now be saddled with rising costs deriving from the Selective Employment Tax.

ATV NETWORK

In my last year’s Statement I referred to your Company’s policy of “planned expansion”. As this expansion of activities extended into fields other than television, it became increasingly apparent to your Board that a completely new Company framework was required. Accordingly, steps were taken to reconstruct the Group in such a way that the parent Company would become purely the holding Company of its various trading subsidiaries – including a new subsidiary company to be entrusted with the Television Service operated under licence from the Independent Television Authority.

In April, 1966, this major move was completed. A subsidiary company, ATV Network, was created. It was to this new company that, with the agreement of the Independent Television Authority. the Programme Contract with the Authority and the ancillary television activities were transferred.

TV WORLD

The Midlands programme journal for Independent Television is published by Odhams Press Limited on behalf of ATV Network and ABC Television Limited. The success of the magazine has been unprecedented, and sales have risen steadily to well beyond the 700,000 mark.

MERCHANDISING

In none of your Company’s subsidiaries has expansion been more rapid or more satisfactory.

The publishing venture, in association with the News of the World Organisation of the two magazines “TV Century 21” and “Lady Penelope”, has proved eminently successful, and their combined circulation is over the million mark.

The new subsidiary company, J. Rosenthal (Toys), which markets products associated with television programmes is now equipped to become the major distributor in this field, and shows substantial profits.

COLOUR

Colour on the 405-line standard could be made immediately available to the entire British receiving public in the existing VHF services. Those viewers content to watch only black-and-white pictures would remain entirely unaffected. If 405-line Colour Television were authorised in the New Year, ATV Network alone could immediately contribute not less than 20 hours of Colour programmes a week to the Independent Network.

In order that this country should not lag behind in the development of Colour Television, we therefore advocate the earliest possible introduction by the ITA of colour on the 405-line standard in the existing VHF service. By this Autumn, ATV Network’s Studios in London and Elstree will be equipped for Colour operations in the various international line-systems.

EXPORTS

For the first time in television history, British series have been purchased simultaneously by all three American TV Networks. Columbia Broadcasting System purchased 45 episodes of “Secret Agent” (known to British viewers as “Danger Man”), the National Broadcasting Company purchased “The Saint”, and “The London Palladium Show”, and the American Broadcasting Company purchased “The Baron”, “Court Martial” (jointly produced with MCA), and “McGill”, a new series for next season. The triple jackpot of selling to all three networks has at last fallen into British hands.

I am glad, moreover, to be able to say that, for the Eastern Hemisphere, the sales curve of ITC continues to point sharply upwards. Indeed, for the first six months of the current calendar year total sales approximate to the whole of the previous 12 months’ turnover. These sales have been made in more than 50 different countries.

FILM-MAKING

Another intensive programme of film production is currently in hand, including “The Saint” and “McGill” together with a new Patrick McGoohan series “The Prisoner”.

PYE RECORDS

This is the first Annual Report in which I am able to refer to Pye Records as a wholly-owned subsidiary, even though the results contained within the Consolidated Profit and Loss Account reflect only the dividends received under the 50% ownership which then existed.

During the past year, Pye Records has maintained a leading position within the industry. Although in the United States the sudden vogue for British Pop records has somewhat declined, sales have remained good and the overseas sales of Pye Records in other markets have shown a steady improvement.

THE MIDLANDS

At no time in your Company’s history, has the operation of the weekday licence played so conspicuous a part in Midland affairs and the scope of local programming has notably increased.

The first successful five-day-a-week serial, “Crossroads”, originates in Birmingham, and has proved to be nationally popular.

Another Midlands ATV Network programme – this time designed for the young – “Tingha and Tucker” has, as a result of its overwhelming local popularity, now won itself a place in the national Sunday network.

MUZAK

It is all the more agreeable, bearing in mind the originally slow acceptance of this commercial and industrial amenity, to be able at last to refer to its established success. Growth has been rapid, and the daily Muzak audience in the British Isles now numbers some 2,000,000 persons.

BOWLING

In the year under review, the ten bowling centres, comprising 273 bowling lanes, produced satisfactory results showing an improvement over the previous year.

The effects of the Selective Employment Tax cannot do other than affect future profitability.

MANAGEMENT AND STAFF

The debt which your Company owes to the efforts of its Managing Director, Mr. Lew Grade, can in no way be exaggerated. His energy, flair and foresight are apparent in every phase of the Company’s operations and, once again, I most gladly take this opportunity, on your behalf, of thanking him.

I am glad, too, to place on record how fortunate I feel that the Company was to secure the services of Mr. Robin Gill as Deputy Managing Director. The top management team of Mr. Lew Grade and Mr Robin Gill has proved an inestimable asset in the Company’s manifold and expanding affairs.

No less do I and my co-Directors wish to thank all members of Staff throughout the Group. The present healthy and vigorous condition of the Company could never have been achieved without their loyal and devoted work.

The post ATV financial results: 1966 appeared first on THIS IS ATV NETWORK from Transdiffusion.

A Memorable Year Yielding Eminently Satisfactory Financial Results

SUCCESS OF BOARD’S DIVERSIFICATION POLICY

The Industry’s Growth Continues

MR. PRINCE LITTLER’S REVIEW OF ACTIVITIES

The Fifth Annual General Meeting of Associated Television Limited will be held at A.T.V. House, Great Cumberland Place. London, W.1, on 28th September 1960.

The following is the statement by the chairman, Mr. Prince Littler, C.B.E.. which has been circulated with the report and accounts:-

The year under review has proved to be a memorable one and has yielded eminently satisfactory financial results.

The proposed dividend means that the Company will have maintained its dividend at the equivalent of 100%, bearing in mind that the capital of the Company was doubled during the course of the past financial year.

Board’s Policy

The principal business of your Company is that of a Programme Contractor licensed by the Independent Television Authority to trade in London and the Midlands, and it is primarily upon this trading that these excellent results have been achieved. It has, however, from the inception of the Company, been the policy of the Board to make investments in allied fields both at home and abroad and, in consequence of this policy, the resources of your Company are now more strongly diversified than any time since it commenced trading.

Developments overseas have proved particularly gratifying in Australia and in Canada. It should, moreover, be noted that in the USA, your Company has recently acquired full control of the Independent Television Corporation of America.

The diversified interests at home are highly encouraging and include the operation of the Muzak franchise, a 50% interest in Pye Records and a substantial and most profitable investment in British Relay Wireless. All these developments will be reported in detail later in this statement.

Success of Consolidation Policy

Your Company has been actively trading for some years. The period of licence from the Independent Television Authority extends until July 1964 and your Board has, with conspicuous success, sought to consolidate the Company’s position as the only major seven-day-a-week Company operating under licence from the Authority.

At the outset of operations your Managing Director, Mr. Val Parnell, and his Deputy Managing Director, Mr. Lew Grade, resisted the pressures put upon them to equip large studios and to build large offices. The volume of programming both for ATV’s own domestic purposes and for the Independent Network as a whole has, however, necessitated a plan of expansion, carefully phased over the past and current years. Your Company has therefore purchased the important riverside site at Vauxhall. Moreover, the Company has proceeded to enlarge its Elstree Studios in order to meet the steadily increasing commitments of live, tape and film production for home and overseas television as a whole.

New Headquarters

During the past year the headquarters of Associated Television Limited have been moved from Television House, Kingsway, to an island site office block in Great Cumberland Place, W.1. The effect of this move has been beneficial to the Staff, and has resulted in a marked increase in inter-departmental efficiency.

The financial results reflect the confidence expressed by your Board in December 1959 when an interim dividend of 8s. per share, less income tax, was declared on the Ordinary Shares of £1 each, and 2s, per share, less income tax, on the ‘A’ Ordinary Stock Units of 5s. each.

Bonus Issue Approved

At an Extraordinary General Meeting held on the 21st January 1960 the shareholders passed a resolution, submitted by your Directors, for the capitalisation of £2,325,000 [£44.3m in today’s money allowing for inflation – Ed] of reserves by the issue of 9,300,000 ‘A’ Ordinary Shares of 5s, each, credited as fully paid, to the holders of the then existing issued share capital in the proportion of four new shares for each existing Ordinary Share of £1 each and one new share for every existing ‘A’ Ordinary Stock Unit of 5s, each. The new shares, on issue, were converted into ‘A’ Ordinary Stock Units of 5s, each.

Profits & Dividends

The Group profit before taxation for the year ended 30th April 1960 amounted to £5,388,330 [£102.6m] as compared with £5,316,493 [£101.3m] in the previous year. Taxation takes £2,711,820 [£51.65m] as against £2,715,076 [£51.72m]. The Group net profit is £2,676,510 [£51m] of which £1,031 [£19,600] is attributable to outside shareholders of subsidiaries leaving a profit attributable to the Parent Company of £2,675,479 [£50.96m] as against £2,601,048 [£49.54m] last year. The subsidiary companies retain £76,852 [£1.5m] leaving £2,598,627 [£49.5m] to be dealt with in the accounts of the Parent Company. To this amount must be added £1,711,215 [£32.6m], the balance brought forward from the previous year, and £445,000 [£8.5m] transferred from General Reserve – making a total of £4,754,842 [£90.6m] before appropriations. Your Directors propose recommend a final dividend of 6/- per share on the Ordinary Shares of £1 each and 1/6 per share on the ‘A’ Ordinary Stock Units of 5/- each. The interim dividend already paid and the proposed final dividend absorb £1,424,063 [£27m]. After deducting this amount, together with the sum of £2,325,000 [£44.3m] involved in the capitalisation effected in January and a transfer of £500,000 [£9.5m] to Investment Reserve, there is a balance of £505,779 [£9.6m] to be carried forward in the accounts of the Parent Company.

The accounts include provision for the distribution of £264,171 [£5m] for the Staff Profit-Sharing Scheme.

Home Investments

In the field of your Company’s home investments, it should be recorded that during the year British Relay Wireless and Television Limited made a bonus issue of one 5/- Ordinary Share for two 5/- Ordinary Shares. From this issue you Company obtained 134,000 new 5/- Ordinary Shares by way of capitalisation and the Conversion Right attached to your Company’s holding of £500,000 [£9.5m] 7% Convertible Unsecured Loan Stock 1967-1968 was increased from 184 to 201 shares for each £100 of stock. In March 1960 British Relay Wireless and Television Limited made a rights issue of two new 5/- Ordinary Shares for five 5/- Ordinary Shares and your Company subscribed for 562,800 new Ordinary Shares of 5 at 19/- each, which was its entitlement in respect of its shareholding and under the terms of the Loan Stock Trust Deed. The Stock is convertible on the 30th September 1961. The shares to which your Company would become entitled on conversion would, if there is no change in the present market price, have a value of approximately £1,100,000 [£21m]. British Relay Wireless and Television Limited has recently made a major extension in the Glasgow area and your Board remains confident that this investment will continue to grow.

New Franchise Acquisition

The subsidiary company which handles the sale of Muzak is developing most satisfactorily and a wide range of customers, including Banks, Hospitals, Hotels and Factories as well as Supermarkets, Restaurants and Shops, are installing this service. In the course of the current year operations have been extended to Birmingham and will shortly be followed by similar expansion in Manchester. In this connection shareholders will be interested to learn that we have acquired the Muzak franchise for Australia and New Zealand and it is felt that there is great opportunity for development of a background music service in this area.

Pye Records, in which your Company has a 50% interest, has been largely reorganised and the new plan of direct distribution to retailers has proved an outstanding success. This, together with the excellent reception given to the ‘Golden Guinea’ records, has had a marked effect upon the gramophone industry as a whole.

Your Group’s British production subsidiary ITC-Incorporated Television Company Limited continues to make good progress, During the past year the number of commercial television stations throughout the world has more than doubled and we are now actively selling programmes in a continually expanding market. The series ‘Danger Man,’ which is still under production Elstree, has been sold over the full Canadian network at a price higher than that previously paid for any similar series. Further series and pilot films are in the planning stage and will shortly commence production.

Overseas Investments

As regards investments overseas in the USA, Independent Television Corporation Inc., which, as at 30th April 1960, we held a 50% participation, has continued to handle the distribution of your Company’s film productions and has achieved a turnover of close to $10,000,000 [$103m]. During most of the period under review conditions have been particularly difficult, largely because of the increasing tendency by the three major television networks to assume an attitude of inflexibility towards programmes proposed by the independent producing companies. Recently, however, there have been signs of a slight improvement in business generally and your Board remains of the opinion that it is vital for the Group to have a direct outlet to the American market.

Since the end of the financial period under review we have purchased the balance of the share capital of Independent Television Corporation Inc. at a price which your Board regards as satisfactory. Having acquired control of the company we have taken steps to strengthen the management and to reduce the overheads of the operation and are confident that in time, and with adequate product available for distribution, this company should prove profitable to the Group. Nevertheless, in view of present uncertainties, you will see that your Board, as a measure of prudence, has set aside in the accounts before you a sum of £500,000 [£9.5m] to Investment Reserve.

In Canada your Company has purchased 25% (the maximum permitted under Canadian law for non-Canadian investors) of CJCH – the Halifax, Nova Scotia, radio station which has been awarded the licence for independent commercial television in that area.

The diversified interests of your wholly owned Australian subsidiary continue to prosper. Commercial radio in general is maintaining its level of profit and commercial television is expanding rapidly. The Sydney Commercial Television Station showing increasing profits and the Queensland and Adelaide Stations are rapidly advancing to profit-making stage. Altogether the Group’s television investments in Australia, which have a book value of nearly £250,000 [£4.8m], have grown in value to a sum greatly in excess of the amount invested. Since the end of the financial period under review ATV (Australia) Pty. Limited has sold the Artransa studios and the film production side of the business to Station ATN, the Sydney Commercial Television Company, in which we hold 9.7% of the share capital. We have retained the profitable radio transcription side of the business.

Level of Acceptability

All these investments business at home and it should ancillary to the Company’s main be recognised that the success of forward in the accounts of the any independent television company must depend upon the degree of popular acceptance of its those programmes by those members of the British public whom it serves. Here, it is noteworthy to add that during the calendar year January to December 1959 the level of acceptability in London (where the weekday programmes are provided by another company) has been 69% against the BBC’s 31%, whereas in the Midlands (where Associated Television Limited has the five-day operation) during the same period the level of acceptability has been 74%, against the BBC’s 26%.

Documentary and Religious Programmes

Despite the fact that such popular productions as Mr. Val Parnell’s ‘Sunday Night at the London Palladium’ have continued to occupy a high place in the ‘Top Ten,’ your Company has been responsible also for such serious documentary programmes as ‘We Dissent’; ‘The Western’ – an enquiry into the popularity of Western films; a medical programme, ‘Fear Begins at 40’: ‘The Art of Architecture’; the series of five lectures by Sir Kenneth Clark on ‘Revolutionary Painters’; the lectures on British Prime Ministers by Dr. A. J. P. Taylor; and the ‘Right to Reply’ series in which Mr. William Clark interviewed among others, Mr. Selwyn Lloyd. Mr. Hugh Gaitskell, the late Aneurin Bevan, Father Trevor Huddleston, M. Jacques Soustelle, M. Hammarskjöld, the late John Foster Dulles, Mr. Krishna Menon, Mr. Henry Cabot Lodge, Mr. Paul Hoffman, and Mr. Norman Manley, Prime Minister of Jamaica.

It will be remembered that Associated Television Limited was the first company to introduce regular religious programmes in Sunday television and those who took part during the past year included their Graces the Archbishops of Canterbury and York, the Bishops of Kensington, Lincoln, Manchester, Woolwich and Bedford, the Roman Catholic Archbishop of Liverpool, Dr. Heenan, Dr. Donald Soper and Lord Woolton.

Notable Achievements

Notable also have been those series which, while serious in content, have nevertheless secured maximum audiences. The series ‘Emergency – Ward 10’ has throughout the greater part of the year played to a weekly audience in excess of 20 million viewers. The new series ‘Probation Officer’ has proved equally successful and has earned wide praise from social workers and the Church alike.

Among British companies, your own Company has maintained its lead in the field of international television film production. In addition to such series as ‘Four Just Men’ and ‘Danger Man,’ produced in this country, the Company is just completing a series, ‘Whiplash,’ in Australia.

Company’s Major Role

Your Company has continued to play a major part in the independent television industry itself. Your Deputy Chairman, Mr. Norman Collins, has for the past year acted as Chairman of the Independent Television Companies Association and is currently also the Chairman of Independent Television News Limited, the company which provides the news bulletins for all stations. Mr. James Drummond, the Financial Director of your Company has for the past year acted Chairman of the General Purposes Committee of the Independent Television Companies Association. Mr. Bill Ward, Productions Controller of your Company, is the current Chairman of the Society of Film and Television Arts and I am pleased to place on record that he is the recipient of the Award of the Guild of Television Producers and Screenwriters for the best Light Entertainment Producer of 1959.

The Industry’s Growth

The television industry as a whole continues to grow and it is pleasing to note that during the year under review the ITA has appointed new companies to serve East Anglia and Northern Ireland and has erected a satellite station to give coverage to the Dover area.

By April 1960, 47,578,000 viewers were within reach of programmes broadcast from the ITA transmitters and the average total peak viewing audience for independent television is now over 13,000,000, compared with the BBC’s 5,500,000, as measured by TAM in homes with a choice of programmes.

Your Company’s operations have from the outset been divided between London and the English Midlands and the proportion of locally produced programmes in the Midlands is higher than that of any other independent company.

Your Company, nevertheless, continues to feel that an uninterrupted seven-day-a-week operation in any one area is calculated to provide the most satisfactory service to viewers, and your Company again places on record the fact that, in the public interest, it would welcome the introduction of new stations providing alternative services, so that genuine competition could be assured.

Relations with the Independent Television Authority, under its Chairman Sir Ivone Kirkpatrick, G.C.B., G.C.M.G., have been most closely maintained and I would like to express the gratitude of your Board and more particularly of the Executive Directors for the unfailing service rendered by the officers of the Authority at all levels

Tribute to Management and Staff

As in other years I would, as Chairman, like to pay tribute to the services rendered by the Management. Your Company’s Managing Director, Mr. Val Parnell, and your Deputy Managing Director, Mr. Lew Grade, have continued not only to shoulder the heavy responsibility of the manifold interests of the Company but have added to their other duties by arduous business missions abroad. In addition, non-Executive Directors have continued to render most valuable services to the Company. They have given generously of their time and I would like to express my thanks to them.

Finally, I am happy to report that the Staff in all departments continue to reveal all those characteristics of enthusiasm which have served to build up the Company and I am sure the shareholders will wish to join me in thanking them for their loyal services rendered during the past year. It is gratifying that the Staff Profit-Sharing Scheme again enables the Company to show its appreciation of their efforts.

The post ATV financial results: 1960 appeared first on THIS IS ATV NETWORK from Transdiffusion.

YEAR OF CONTINUED PROGRESS AND EXPANSION

OVER TWENTY-FOUR MILLION VIEWERS ON I.T.V.

SIGNIFICANT WIDENING OF PROGRAMME RANGE

MR. PRINCE LITTLER’S REVIEW OF ACTIVITIES

The fourth annual general meeting of Associated Television Limited will be held at the Connaught Rooms, Great Queen Street, London, W.C.2., on Thursday, September 3rd, 1959, at 3 p.m.

The following is the statement by the chairman, Mr. Prince Littler, C.B.E. which has been circulated with the report and accounts:–

The year under review has shown continued progress and expansion both for your Company and for Independent Television as a whole. New programme companies have been appointed for southern and north-eastern England, and the number of viewers able to receive Independent Television has risen to a total of more than 24 millions. Apart from the natural growth of the television audience through the purchase of new receivers, an entirely new Independent Television audience will arise from the opening of three new transmitters which will be on the air by the end of the year, thereby bringing Independent Television to an additional four million viewers in East Anglia. Northern Ireland and south-eastern England. All Independent Television companies, the pioneer companies as well as the newcomers, benefit from this expansion because network arrangements between the various companies enable basic production costs to be spread.

Planned Expenditure by Advertisers

With the nation-wide growth of Independent Television, advertisers are now able to be more selective in their buying of time, and the industry is entering into a new phase of overall planned expenditure on the part of the advertisers and their agencies. This is a thoroughly healthy development and it is supported by increased budgets which amply demonstrate the faith that advertisers have in the television medium.

While advertising revenue increased in the period under review as against the previous year, it must be recognized that saturation point may soon be reached. On the other hand programme costs continue to rise, both as a result of our confirmed policy of improving programme standards and as a result of wage increases arising from negotiations with the various trade unions concerned in the industry. Continuous watch is kept on expenditure and, although various substantial economies have been effected, the present extremely high level of profitability may become increasingly difficult to maintain.

Capital Structure

In the past 12 months there have been considerable changes in the capital structure of your Company. On September 30, 1958, the remaining £207,120 [£3.9m in today’s money allowing for inflation – Ed] of the 6 per cent. Convertible Unsecured Loan stock, 1960/63, was converted into “A” Ordinary shares of £1 each, but with a reduced right to dividends in respect of the year ended April 30, 1959, and the Company’s 6 per cent. Unsecured Loan stock, 1960/63, was redeemed at 102½ per cent.

On December 11, 1958, the authorized capital of the Company was increased to £5,000,000 [£94m] by the creation of 2,980,000 additional “A” Ordinary shares of £1 each, and 305,000 new “A” Ordinary shares of £1 each were issued credited as fully paid by way of capitalization of reserves and distributed to the holders of the Deferred shares and the 400,000 Deferred shares of 1s. each were converted into 20,000 “A” Ordinary shares of £1 each. On the same date each of the Company’s 4,850,000 “A” Ordinary shares of £1 was sub-divided into four “A” Ordinary shares of 5s. each.

On March 19, 1959, 7,871,520 fully paid “A” Ordinary shares of 5s. each numbered 1 to 7,871,520 inclusive were converted into stock transferable in amounts and multiples of 5s. The 828,480 “A” Ordinary shares of 5s. each, arising from the conversion of the Loan stock on September 30, 1958, will be converted into stock after the payment of the final dividend in respect of file year ended

April 30, 1959, at which time these shares will rank pari passu with the remaining “A” Ordinary stock.

Group Profit and Dividend

The Group profit before taxation, for the year ended April 30, 1959, amounted to £5,316,493 [£100m]. Taxation takes £2,715,076 [£51.2m] and there remains a Group profit of £2,601,417 [£49m], of which £369 [£7,000] is attributable to outside shareholders of a subsidiary company, leaving a profit attributable to the parent company of £2,601,048. Of this amount £38,373 [£724,000] was retained by the subsidiary companies and there remains £2,562,675 [£48.3m] to be dealt with in the accounts of the parent company. To this must be added £333,040 [£6.3m], the balance brought forward from the previous year, and £153,123 [£2.9m] in respect of taxation provisions no longer required due to the reduction in the rate of income tax, producing a balance of £3,048,838 [£57.5m] available for appropriation.

Your directors propose to recommend a final dividend of 12s. per share on the Ordinary shares of £1 each and 3s. per share on the “A” Ordinary stock units of 5s. each. “A” Ordinary shares numbered 7,871,521 to 8,700.000 inclusive rank for dividend of ⁷⁄₁₂ths of that payable on the “A” Ordinary stock. The interim dividend already paid and the proposed final dividend absorb £1,337,623 [£25.2m], leaving £1,711,215 [£32.3m] to be carried forward in the accounts of the parent company.

The accounts include provision for the distribution of £213,897 [£4m] for the staff profit-sharing scheme.

The balance of the mortgage on National Studios was repaid in September, 1958.

Proposed Capitalization of Reserves

On February 5, 1959, your Company applied to the London Stock Exchange for a quotation of its “A” Ordinary share capital which was granted. In the statement submitted with the application your directors indicated their intention of recommending in December, 1959, the capitalization of £2,325,000 [£43.9m] of reserves by the issue of 9,300,000 “A” Ordinary shares of 5s. each credited as fully paid to the holders of the present issued share capital in the proportions of four new shares for each existing Ordinary share of £1 each and for every four existing “A” Ordinary stock units of 5s. each. It is still their intention to make this recommendation.

Last year you were notified of the acquisition at par by your Company of £500,000 [£9.4m] 7 per cent. Convertible Unsecured Loan stock, 1967/68, in British Relay Wireless and Television Limited under the terms of issue of which the Company has options, exercisable on September 30, 1961, or September 30, 1962, to convert the whole or part of the stock into fully paid Ordinary shares of 5s. at the rate of 134 shares for each £100 stock converted. In February, 1959, British Relay Wireless and Television Limited made a rights issue and your Company subscribed for 268,000 new Ordinary shares of 5s. at 20s. which was its entitlement under the terms of the Loan Stock Trust Deed. The operations of British Relay Wireless and Television Limited continue to expand and your board is confident that this investment will prove profitable.

Recent and Proposed Acquisitions

In September, 1958, your Company received the consent of the Australian Federal Government to the acquisition of file commercial radio and television interests of the Daily Mirror Group in Australia. In March, 1959, the wholly owned Australian holding company, formed by your Company to control its Australian interests, subscribed for 75,000 shares of £A.1 each in the company operating the new Brisbane commercial television station.

It is anticipated that this station will go on the air in August, 1959. The Sydney commercial television station in which your company has a 9.36 per cent interest, is now operating on increasingly profitable terms.

As I reported in my statement last year, your board was then negotiating for file acquisition of a prominent United Kingdom production company engaged in the production of films for television. These negotiations were successfully concluded last autumn when the share capital of Incorporated Television Programme Company Limited, which has since changed its name to ITC—Incorporated Television Company Limited, was acquired. This company owns a 50 per cent interest in the voting equity of one of the three most important television film distribution companies in the United States. Preparatory work for the production of television film series is in hand and will be carried out in your Company’s studios in the United Kingdom and also in its studios in Australia.

Agreement with Pye Records

As indicated in the statement accompanying the application for quotation to the London Stock Exchange, your Company has completed an agreement to buy for a nominal consideration, half of the issued share capital of Pye Records Limited, a gramophone record manufacturing company, and has undertaken to advance to Pye Records Limited up to £300,000 [£5.7m] by way of loan. Although it is anticipated that certain initial losses will be incurred, your directors are confident that this will prove a profitable venture.

The Company has also concluded its negotiations with Muzak Corporation. Subsidiary companies have now been formed to operate the concession acquired on a royalty basis in the United Kingdom and Ireland for the distribution of background music on the lines developed by Muzak Corporation in North America.

Preparatory development work is now in hand and a sales force is being built up to develop this franchise commencing in August of this year. An encouraging number of inquiries for the use of this service has been received and it is hoped that there will be a steady growth in demand once the operation is established.

New Head Office and Studios

The first stage of the transfer of the Company’s head office to its new office building at ATV House, 17, Great Cumberland Place, W.1, was.completed on June 29, 1959, and it is anticipated that the transfer of the second stage will be completed in the spring of 1960. These offices are among the most modem and efficiently planned in London and your Company has been able to set an example in providing such agreeable working conditions for its staff. The amenities include a Muzak service throughout the building.

Plans are currently under review for the Company’s permanent studios. From the outset the staff has been working under considerable difficulties in temporary accommodation converted to television production purposes and it is remarkable that programmes of such excellence should have been produced in the existing studios. The consolidation of the London production facilities has been consistently postponed until the Company’s financial position warranted the considerable expenditure involved. Plans have already been approved for the rebuilding of the Midlands centre, Alpha Studios, which are shared and jointly financed by ABC Television and ourselves.

Distinguished Artists and Public Figures

The range of ATV’s programming has significantly widened. During the past year not only have such distinguished artists as Sir Laurence Olivier, Sir John Gielgud and, more recently. Sir Michael Redgrave and Miss Leslie Caron, made their world debuts in major TV drama, but a succession of public figures, politicians, philosophers, scientists, educationalists, and the clergy of the main denominations, have all appeared in ATV’s various topical series. Thus, in “Right to Reply,” the speakers have included the late John Foster Dulles, the Right Hon. Selwyn Lloyd, Secretary for Foreign Affairs, Lord Russell, General Norstad, M. Soustelle and Mr. Aneurin Bevan. In “Free Speech,” Lord Boothby, Mr. Michael Foot, Mr. A. J. P. Taylor, Mr. W. J. Brown, to name four of the regular debaters, have kept the conduct of current controversy not merely balanced but also bold. Sir Kenneth Clark’s series “Is Art Necessary?” has now reached its eleventh programme and, in the field of documentary studies, ATV’s treatment of such subjects as Polio and World Population have achieved audiences in excess of five and a half million. The Religious programmes, moreover, have grown in audience from an average of under three million in 1958 to an average of nearly four and a half million in 1959. Among the many outstanding religious figures who have taken part in the “About Religion” series are the Reverend Father Trevor Huddleston, the Most Reverend Archbishop of Liverpool, Dr. John C. Heenan, and, more recently. Dr. Billy Graham, the American evangelist.

Popular science has been most successfully presented by Mr. Gerald Leach, a 26-year-old Cambridge scientist, who, in the series “It Can Happen Tomorrow” now addresses the largest home schoolroom audience of children and adults in British television.

A Notable Outside Broadcast

Notable among the many outside broadcasts was the first coverage in Independent Television of polo, with H.R.H. the Duke of Edinburgh playing at Windsor Great Park. Not less notable in another context is “Emergency – Ward 10” which has now entered its third year of twice-weekly series, with more than 10 million viewers for each episode.

Undoubtedly, however, the outstanding ATV record belongs to “Sunday Night at the London Palladium,” which on March 29, 1959, celebrated its 139th performance, having appeared no less than 130 times among the Top Ten most popular programmes in this country. “Sunday Night at the London Palladium” has brought into the homes of nearly 12 million viewers the best in light entertainment and, together with “Saturday Spectacular” has presented such internationally famous stars as Arthur Askey, Max Bygraves, Margot Fonteyn, Bruce Forsyth, Benny Hill, Bob Hope, Sally Ann Howes, Jewell and Warriss, Dave King, Liberace, Johnny Ray, Harry Secombe, Jo Stafford, Sophie Tucker and Norman Wisdom.

Recognizing the importance of maintaining the highest standards in children’s programmes your Company, in association with ABC Television, has appointed Miss Mary Field as Childrens Adviser. The work that Miss Field has already done as chairman of the Children’s Film Foundation earned her unique authority in this field.

The Midlands

Your Company is unique among the main Programme Companies in having responsibility not only for week-end broadcasting in the Metropolis but also for providing the week-day Independent Television for some six million inhabitants in the Midlands. In this important Midlands operation not only do we broadcast regular programmes for the farming community but, in the series “Where Are You Going?’ the Midland teenagers are helped by Midland educationalists and by the large industrial organizations in arriving at the right choice of career. The Midlands programmes include the popular “Lunch Box” programme of Noele Gordon’s and many programmes not seen on the London screens. The latter include the daily “Midlands News”; “Midland Montage,” the weekly magazine-type programme which presents news, views and comment about the Midland scene; daily religious programmes; “Paper Talk,” the regular discussion programme which had the longest run of any weekly television senes in Britain; and “Cover Girl,” a new type of teenage show produced in ATV’s Midland studios.

Your Company has continued with its policy of publishing in pamphlet and booklet form various of its outstanding television programmes. Particularly notable is the fact that by adopting new techniques we were able to place the text of the broadcasts of Mr. Dulles. Mr. Selwyn Lloyd, General Norstad and M. Soustelle in the hands of Members of the House of Lords, M.P.s and newspaper editors on the morning following the broadcast.

Your Company during the past year contributed £26,000 [£491,000] out of the total of £100,000 [£1.9m] from the four main companies by way of grants to the arts and sciences. Sir Ivone Kirkpatrick, chairman of the Independent Television Authority, said of these grants: “The money will rescue many a valuable enterprise from extinction and will help others to improve their standards.”

Competition Welcomed

In my last statement I referred to the fact that this Company would welcome competition by another Independent Company seeking to attract viewers on the same days of the week and in the same areas. I reaffirm this view. Indeed, I feel that the competitive requirements of the Act call for such a second service. Moreover, your Company feels that the present restrictions on broadcasting hours are unrealistic and should be reviewed. The Company is at the moment precluded, solely by lack of opportunity, from scheduling many new programmes which it would like to be able to present to the British public. Furthermore, your Company has always been in the forefront of those which have supported the view that British television should progressively adopt the 625-line Continental standard and should not be permanently shackled to the outmoded standard of 405-lines to which this country reverted after the close of World War II.

The problems confronting any Programme Company are many and various and, once again, I should express our sincere appreciation for the invaluable guidance and advice always made readily available to us by Sir Ivone Kirkpatrick himself and by his two chief officers, the Director-General, Sir Robert Fraser, and the Deputy Director-General, Mr. Bernard Sendall.

The thanks of this Company, as of the other Independent Television Companies, are due also to Mr. Paul Adorian, managing director of Associated-Rediffusion, who for the past year has acted as chairman of the Independent Television Companies Association, an office in which he has from July 1 been succeeded by Mr. Norman Collins, deputy chairman of your own Company.

I have to report the resignation as executive director of Mr. Richard L. Meyer, whose wide experience of sound broadcasting matters proved so valuable to the Company during its initial stages. Mr. Meyer has been succeeded as an executive director by Mr. J. A. L. Drummond, whose City background and knowledge of financial matters has already proved of the greatest possible benefit to the board.

Tribute to Management

It is customary for the chairman to pay a tribute to the services rendered by the management. This I am most happy to do. I would like to thank all the directors, not least the non-executive directors, who have so generously given of their time and services.

No tribute to management would, however, be complete without a specific reference to the unique services rendered by your Company’s managing director, Mr. Val Parnell, thanks to whom the Company has not only become highly profitable but has laid sound foundations for the future. Moreover, Mr. Parnell, no less than I, would, I am sure, wish to include a special mention of your deputy managing director. Mr. Lew Grade, on whose shoulders fall so much of the detail of the day to day running of the business.

In conclusion, as regards the staff of your own Company, it will be apparent that such excellent results could not have been achieved without arduous and unflagging efforts on the part of all concerned. I therefore extend to them our heartiest thanks, and I am glad that the staff profit-sharing scheme enables our appreciation to take a tangible form.

The post ATV financial results: 1959 appeared first on THIS IS ATV NETWORK from Transdiffusion.

WIDENED FIELD OF PROGRAMMES

INCREASING VOLUME OF ADVERTISING

MR. PRINCE LITTLER ON EXPANSION PLANS

The annual general meeting of Associated Television, Ltd., will be held on July 29 at Television House, Kingsway, London, W.C.

The following is the statement by the chairman, Mr. Prince Littler, C.B.E. which has been circulated with the report and accounts:–

When I addressed you at the last Annual General Meeting the Company was only just emerging from the financial shadows of the the opening period when every week of operation meant an additional heavy loss to your Company. It is not too much to say that your Company, the first to come forward ready to take the challenge of operating an independent service, was more heavily penalized by events than any of its competitors. The unavoidable delay in opening the Midlands transmitter meant that for a period of five months the Company was burdened by full overheads while forced to forgo approximately 50% of its legitimate market.

Those days are now past. In the result your Company has taken its full share in the expansion of the television broadcasting industry. Advertising revenue has continued to build up with the growth of the Independent Television network. New stations have come into operation in Scotland and Wales the past year – and the number of viewers able to receive Independent Television programmes is now approximately 20,000,000. The continued increase in the volume of advertisement bookings confirms the growing confidence of advertisers in the value of television as the best means of reaching and holding the public. On the other hand, programme costs have also risen despite increased networking, but this is unavoidable if we are to pursue our policy of improving on past standards.

Profit and Dividend

The profit after taxation for the year ended 30th April, 1958, amounted to £1,997,909 [£38m in today’s money allowing for inflation – Ed], eliminating the debit balance of £483,794 [£9.2m] brought forward on the Profit and Loss Account and providing for the arrears of dividend paid on 16th December, 1957, amounting to £125,832 [£2.4m], and the interim dividend of 10% paid on the 25th April, 1958, amounting to £91,786 [£1.8m], there remains a credit balance on Profit and Loss Account of £1,296,497 [£24.6m]. From this your Directors have recommended payment of a final dividend of 20% on the “A” Ordinary and Ordinary Shares, absorbing £183,573 [£3.5m], to which must be added a Deferred Share dividend of £29,884 [£568,000], in accordance with the Articles of Association. The Directors also recommend that the sum of £750,000 [£14.3m] be transferred to General Reserve, leaving £333,040 [£6.3m] to be carried forward on Profit & Loss Account.

During the year, a staff profit-sharing scheme was introduced, and provision has been made for a distribution of £146,562 [£2.8m]. For the first time since inception of the Company, provision has been made for the payment of Directors’ fees amounting to £29,000 [£551,000]. You are accordingly asked to pass the necessary resolution for this purpose.

Balance Sheet Items

Turning to the Balance Sheet, you will see that the amount of “A” Ordinary Shares issued and fully paid has increased by £292,880 [£5.6m], as a result of conversion of a similar amount of 6% Convertible Unsecured Loan Stock 1960-63. Fixed assets after provision for depreciation have risen by £77,977 [£1.5m]. The principal addition to fixed assets comprises a freehold property and buildings which are being adapted for urgently needed storage and studio space. The liquid position of the Company again shows marked improvement in the Bank Balances, Sums on deposit and Cash in hand standing at £8,203,732 [£156m]. The balance of the mortgage on the Company’s studios at Elstree has been called for repayment on the 31st January, 1959.

With the Company’s increased trading and with the large number of programmes produced for the I.T.A. network as a whole, the Company has experienced a grave shortage of essential office and studio accommodation. Accordingly, the lease has now been negotiated for new office premises, adequate to the expanding needs of the Company in a centrally situated block which is being designed to meet the Company’s requirements. Moreover, a suitable studio site within easy reach of the West End has now been selected and negotiations for its acquisition are currently proceeding.

Improvement in Liquid Position

With the improvement in the liquid position of the Company, the Board has given its attention to investing in the United Kingdom in allied and ancillary fields. As a first step in this direction your Company acquired on the 9th May, 1958, £500,000 [£9.5m] 7% Convertible Unsecured Loan Stock in British Relay Wireless & Television Limited with attractive conversion rights into ordinary shares in 3 and 4 years’ time. British Relay Wireless & Television operates television and radio relay services over parts of London and in many other urban areas, as well as a television and radio rental business, and by the extension of its operations creates new television viewers for our own programmes.

Your Board, moreover, is currently seeking to negotiate the purchase of one of the major producing companies specialising in the production of films for television. The company question has an outstandingly successful record, notably in the American market. Your Board feel that, in the acquisition of this company, your own Company’s position in the production field would be greatly strengthened.

Development Overseas

During the year the Board has given considerable attention to opportunities for participation in the development of commercial television and radio broadcasting in English-speaking territories overseas, including the U.S.A. Two of your Directors, Mr. Norman Collins, the Deputy Chairman, and Mr. Richard L. Meyer, have made a number of visits overseas to carry out on-the-spot investigations. One major project to which the Company has signified its assent is at the moment before a Commonwealth Government for their approval; and, in readiness for anticipated developments elsewhere within English-speaking world, the Company either has registered, or is in process of registering, Companies in Canada, East Africa, the West Indies and Bermuda.

Position Notably Maintained

The Company’s pioneer position in providing programmes of wide appeal has been notably maintained and, at the same time, the range of productions has significantly expanded. Since my last report, the Company has embarked on a widening field of programmes dealing with Religion, the Arts, public affairs and matters of general sociological interest. Notable among the religious contributions have been “Christ in Jeans” (as the modern dress Passion Play was entitled by the Press) and a specially filmed documentary record of the British Pilgrimage to Lourdes in the Centenary year; among the outstanding individual contributors have been Dr. George MacLeod, Moderator of the Church of Scotland, 1957-1958, and such leading Nonconformists as Dr. Leslie Weatherhead and Dr. Donald Soper. Moreover, a series of six programmes, introduced by the Archbishop of Canterbury, has been arranged to cover the major issues raised at the 1958 Lambeth Conference.

As regards the Arts, Sir Kenneth Clark, the ex-Chairman of the Independent Television Authority, recently agreed to become Adviser to the Company and initiated a series of widely-acclaimed programmes on which he personally appeared. In the field of public affairs, the series of balanced but still highly controversial programmes, “Free Speech,” continued under the Chairmanship of Mr. Edgar Lustgarten, and the lectures of Mr. A. J. P. Taylor helped still further to widen the scope of Independent Television. The Company has, moreover, recognised its responsibility as a public service by the creation of a special programme unit equipped to deal at short notice with such important and emergent issues as Polio and the Cult of Tranquillizers. Meanwhile, in the general field of programming, Mr. Val Parnell’s “Sunday Night at the London Palladium” continues to maintain its place as a national institution and, to cite another example at random, the dramatic serial, “Emergency – Ward 10,” now enjoys an audience of some ten million viewers twice a week.

Future of British Television

Your Board has considered the Company’s future position in the field of British television as a whole and is firmly of the opinion that in television, as in other fields of life, competition is not only desirable but necessary. Accordingly, I am happy to place the Company on records as saying that it would welcome the introduction of a third television service – in competition with your Company’s own operations – and I feel that it would be in the best interests of the country if it were run on commercial lines. The fact that competition leads to better programmes has already been sufficiently proved. Television entertainment from all sources – including the British Broadcasting Corporation – has improved beyond all measure. New opportunities have been offered to artists, writers and technicians, and British television is, in consequence, richer in talent than it has ever been before. Moreover, in the result, the export business of British television programmes has, for the first time, been established on a substantial basis.

Your Company is at the moment unfortunately handicapped by the fact that its licence from the Independent Television Authority provides for no more than part-time working on two different transmitters, i.e. London and the Midlands. With a third television network run on commercial lines this unsatisfactory state of affairs could be remedied. It is your Company’s firm desire to provide the public of the Metropolis – and through the new network such parts of the country as wish to take the programmes – with an unbroken seven-day-a-week service, exhibiting to the full the potentialities of independent and truly competitive television.

Independent Television Authority

I would like also to refer to the Independent Television Authority, the statutory body set up by Parliament to administer the affairs of Independent Television as a whole. Under the able and experienced Chairmanship of Sir Ivone Kirkpatrick, as under the Chairmanship of his predecessor, Sir Kenneth Clark, the Authority continues to act in the fullest degree as guardian to Parliament and public alike. Moreover, the untiring efforts of the Authority’s Director-General, Sir Robert Fraser, have done more than the viewing public will ever realise to make a practical reality of the provisions of the Television Act of 1954.

In conclusion, I would like to express my gratitude to my colleagues on the Board for their unfailing assistance and advice and also to pay tribute to the loyal service rendered to the Company by the Executives and the Staff in both London and Birmingham.

The post ATV financial results: 1958 appeared first on THIS IS ATV NETWORK from Transdiffusion.

EVERY Sunday morning, soon after dawn, a blue van draws up outside the London Palladium and parks among the debris left over from Saturday night’s fruit-barrows.
The van is the mobile television control room which brings viewers Val Parnell’s Sunday Night at the London Palladium.

“It is all done in the van,” the show’s producer Brian Tesler, told me. “Viewers probably imagine that this great variety show is directed from some mighty control desk. People just would not believe that it is in fact controlled from this van parked in the street!

“Inside the van are my production assistant, the vision engineers, sound engineers, wardrobe and make-up experts, the driver… oh, yes, and I manage to squeeze in somehow.”

This may sound a make-shift arrangement, but it isn’t. This ATV control van, in its smart blue livery, is one of the most up-to-date headquarters of television
equipment. It contains TV and sound equipment valued at about £30,000 [about £565,500 now, allowing for inflation – Ed].

“During the earlier part of the week,” said Brian Tesler, “we get the show into shape in the empty theatre, using every precious hour until they have to set the stage for first house of the Palladium’s normal show.

“On Saturday our night crew go in immediately the curtain is rung down for the end of the second house and work all night rigging the extra lighting, the cameras and cables.

“By the time the van draws up early on Sunday morning, we are ready to link up to the theatre.”

Tesler, who has an Oxford first class honours degree, has a tidy mind, and great organising ability. At his elbow all the time is his production assistant – blonde, quick-witted Audrey Maclean.

“Here’s how the time-table goes for the rest of the day, in and out of the van,” said Tesler:

10.0: Try to commandeer one of the Palladium dressing-rooms for our personal gear. There are about 150 people back-stage today.
10.10: Go around chatting to all the artists in the show, listening to their numbers and discussing any special effects.
11.0: Band-call. Cyril Ornadel and the 25 members of the London Palladium Orchestra. Audrey is busy with her battery of stop-watches while we listen to the music, time it, and run through some of the numbers several times to make cuts.
1.0: Val Parnell entertains us to lunch. Around the table usually are Charles Henry (Production Chief of Moss Empires), dance director George Carden, Cyril Ornadel, Audrey and myself.
2.15: Rehearsal with cameras. Now we are out in the van, watching on the TV screens for the first time. I have a mike in front linked through loud-speakers and head-phones to all key people inside the Palladium.

We use Outside Broadcast equipment in the van, and on this the cameramen themselves also have microphones and can speak back to the producer. I sit in the centre of the control desk at the rear of the van. On one side is the vision mixer, on the other the sound mixer.

We watch the monitor screens up front, with a radio engineer in charge of each. Behind us are other technicians at their switches. I relay comments to the people inside the Palladium, and Audrey gives instructions about running order and timing.

The van is a maze of wiring, for in addition to the monitor TV screens that link with each camera in the building, there are two separate screens, known as radio-check monitors, enabling us to see how the show is coming over the air.

4.30: Back from the van to the Palladium, break for tea.
4.35: Talk during tea-break with the dance director and others who have been too busy for conference. Then back to the van.
5.0: Complete run-through with band.
6.0: Now is the time to make any last-minute changes. During the run-through, I may spend part of the time in the van, or part at the production desk in the Palladium. This is a position next to the two cameras mounted in the stalls.
6.30: A round of the dressing-rooms to wish the artists good luck.
7.15: The audience, which has been queueing in the street, begins filing in.
7.30: The house-lights are on, and I go on stage and begin the “warm-up warm-up” with whoever happens to be compering the show. The clock ticks on towards 8pm. I dash back to the van, take my seat at the controls, and there is a momentary hush in the babble as Audrey begins counting the seconds… “Ten… nine… eight – three… two… one…” SOUND ON. VISION ON. We’re on the air!
9.0: Moment of elation. But no time for celebration. I go back-stage again to the dressing-rooms and thank all the artists. The engineers and stage-hands attack the Palladium, knocking down the scenery, wheeling out the cameras.

And then, around midnight, the blue van drives away… until early next Sunday morning.

The post The Palladium Show is ‘in the van’ appeared first on THIS IS ATV NETWORK from Transdiffusion.

Despite this crack, the Paladin of the Palladium is no ruthless tyrant or despotic czar.

He is the genial boss of the Moss Empires music hall circuit of 24 theatres that provide entertainment for nearly half-a-million people every week.

He is also Chief Executive of Associated TeleVision, and, in a fortnight’s time, will again be presenting Sunday Night at the London Palladium.

It takes a long time to get to know Val Parnell. Unlike most of the people in the profession, he doesn’t go in for the hail-fellow-well-met approach and a lot of effusive conversation.

He is head backroom boy of a vast domain of show business, and mostly he keeps himself to himself.

Audiences can raise the roof

After his wife Helen, Val Parnell loves the Palladium best of all. It is his pride and joy, and he can rightly boast that it is the greatest and most famous music hall in the world.

To top the bill at the Palladium is the ultimate ambition of every variety act in both hemispheres.

Stars like Danny Kaye and Bob Hope sacrifice enormous fees in America to experience the thrill of hearing a Palladium audience raise the roof.

Jack Benny tells a story of how he met Danny Kaye in New York, just after Danny had returned from enjoying London’s twice-nightly applause.

“What time is it?” said Jack to Danny.

“Six-fifteen and eight forty-five,” replied Danny.

Val has the happy knack of making friends of the stars he employs.

On his desk is a paperweight with the inscription: “To Val — the real star of the London Palladium — from Frank Sinatra.”

Guest of honour

Comedian Danny Thomas gave him a Christmas present of cigars with the comment: “To Val, my friend and boss — a rare combination.”

They like him as a man and they respect the fact that he knows the business inside out. And so he should, as son of the once-famous ventriloquist, Fred Russell — still sprightly at the age of 94.

When Fred Russell was a guest of honour at a Press Club dinner some time ago, Val was there as well.

Someone introduced the grand old man as “Fred Russell, the father of Val Parnell.”

“No,” corrected Val, “I’m the son of Fred Russell — and proud of it.”

In the photograph above you see him standing beside the portrait of his father that he keeps on the piano in his office.

“What about a smile?” asked the photographer as he posed for the picture.

”I never smile,” said Val. He looked at me and asked: “What have I got to smile about?”

But there was a twinkle in his eye.

Come to think of it. I’ve rarely seen him smile. For years I’ve met him backstage, front-of-the-house, in the auditorium rehearsing a Royal Variety Performance, and at all sorts of private parties — and I’ve hardly ever seen him smile, except in greeting a friend.

It’s not that he hasn’t a sense of humour or an appreciation of fun; he can judge the effect of a comedian on an audience long before he hears the laughter.

Once he gave an audition to a not-very-funny comic.

Judging effect

“I’m sorry,” said Val, “but I don’t want any profanity at the Palladium.”

“But,” the man protested, “I don’t use any swear-words.”

“I know,” said Val. “But the audience would.”

Though born into show business, Val did not hanker after grease-paint and footlights. He preferred the business side. He eventually became assistant to the famous George Black, whom he succeeded as boss of Moss Empires when Black died in 1945.

Val’s love of the Palladium amounts to a sort of fanaticism. With a gleam in his eye usually associated with fathers speaking of their first-born, he said to me:

“Do you know that up in the half-crown gallery they’ve got the same carpet as the fourteen-and-sixpenny stalls… at £4 17s. 6d. a yard?

Down in the cellar

“Do you know that it cost £6,000 to put in a new cloakroom downstairs? That’s because we’re over some wine cellars, and thousands of bottles of wine had to be moved out for the job — and then moved in again.”

A final anecdote…

Early in the war a neurotic Negro artist tried to get a Palladium date — and failed.

He called at the Moss Empires’ offices, declaring drunkenly that he would shoot Val Parnell if he didn’t give him a job.

“Mr. Parnell,” said an anxious secretary, “there’s a man downstairs who says he’s going to shoot you.”

Replied Val: “Tell him to get in the queue.”

The post Val Parnell – Paladin of the Palladium appeared first on THIS IS ATV NETWORK from Transdiffusion.

So when Morecambe and Wise breezed into ATV’s headquarters to talk about themselves we wondered what was coming next. We soon found out.

The tall, bespectacled Eric Morecambe set things going when he suddenly stopped, clapped an outstretched hand under his partner’s chin and said: ‘get out of that,’ the phrase that has become so popular through their ATV programmes.

After that it was laughter all the way. The wisecracks flowed thick and fast. Finally, with patience, the comics were persuaded to be serious, at least long enough to tell their story—how they met, parted, met up again and finally achieved success.

‘We were travelling from Birmingham to Coventry during the blitz,’ said Ernie Wise, ‘when Eric’s mother, Mrs. Bartholomew, who was accompanying us to a show, suggested that we should try to become a double act. Eric and I had known each other for a few months, as we were both appearing in Bryan Michie’s show Youth Takes a Bow. The idea appealed to us and we decided to give it a try.’

The youngsters did team up and this was the beginning of an act which has now established itself with a string of successful television shows, summer revues, pantomimes and a weekly series for ATV.

‘We had not had time to establish ourselves as a double act before Ernie joined the Merchant Navy, cut in Eric Morecambe. ‘When he went away I teamed up with the brother of the late Dave Morris as a ‘feed’ and this is when I dropped my real name — Bartholomew — and took the name of my home town. We became Morris and Morecambe. This partnership did not last long, however. I was conscripted — into the coal mines — and disappeared from view for a while.’

Their reunion was a chance meeting. They were both booked as single acts in a Sanger’s Circus show in 1947. This led to Morecambe and Wise re-forming their double act.

‘I bumped into Eric,’ recalls Wise, ‘and we decided to try our luck again. Before the road show ended we had re-established our act. It was at this time that I met my wife, Doreen, who was a dancer in the show.’

‘We were only just making a living in those days,’ confided Morecambe. ‘If I remember rightly we earned £12 a week and had to divide that in half. After the tour we went into pantomime with Lupino Lane and from there to variety and revues.’

In 1952 Eric Morecambe met Joan, an ex-beauty queen, who was a dancer in a show which featured Morecambe and Wise in Edinburgh. In December of that year Eric and Joan, a London-born girl, were married.

‘It was in 1952 that we decided we ought to broadcast,’ said Wise. ‘We cornered a radio producer at the Tivoli Theatre, Hull, one evening and before we were through with him we had earned ourselves a spot in Workers’ Playtime. This led to many other broadcasts. After that things really began to move for us. Our money must have gone up a little by that time because in 1953 I could afford to marry Doreen’.

Before long Morecambe and Wise had their own radio series in the North of England called You’re Only Young Once, and this met with such success that they were asked to do three more series. Then came television. The comics did their first television show in 1953 and were then offered a series of their own. The series was called Running Wild and was seen in 1954.

‘It ran wild all right,’ said Morecambe ruefully. ‘Mind you, although we blushed every time we read the critics’ columns, many viewers wrote to say they liked the shows.’

‘But we took the whole thing far too seriously,’ confessed Wise. ‘After all, those were early days in television. But we are not making excuses. We did not like the shows ourselves. In fact, we completely restyled our approach after this series and when we finally decided it was safe to go out of doors again, we were pleasantly surprised at public reaction.’

‘No lynch mobs,’ cut in Morecambe.

Successful summer shows in Blackpool in 1955, ’56 and ’57 followed while in 1956 they returned to television in an ITV series of Winifred Atwell shows. They were much more successful this time and the following year did another series called Double Six.

‘In September, 1958, we decided to go to Australia,’ Wise continued. ‘We were there for six months and all the shows went well. When we returned to Britain in March 1959, we were determined to make an impact. After a summer season at Blackpool and pantomime in Liverpool, we began what we call our television campaign.’

In March 1960 the comics had only one television date in their diary, but they came over so well that, before the end of the year, they had made over a dozen appearances in major television shows including Sunday Night at the London Palladium, to which they returned several times.

‘Before the end of 1960 we were being asked to do a series,’ said Morecambe. ‘We did not want to rush things this time, remembering what happened in 1954, so we waited until we felt fairly sure of the scripts.’ Autumn 1961 saw them topping popularity polls with their own series of programmes for ATV — The Morecambe and Wise Show — which went out over the entire Independent Television network. Their second series for ATV earlier this summer was equally well received.

‘Together with script writers Syd Green and Dick Hills, we worked on the comedy ideas for this series,’ said Morecambe. ‘This seemed to be quite a successful formula and we found that the ad libs and asides we used were as well received by the audience as any straight from the shoulder jokes.’

With their appearance last year in the Royal Variety Performance, a year of triumph came to an end for Morecambe and Wise.

Despite many hard years of struggling to reach the top, Morecambe and Wise have retained that relaxed, easy-going cheerfulness that seems to be lacking in some comedians.

And when one is being entertained by the informal back-chat of Messrs. M. & W. you just don’t want to, ‘get out of that’.

The post Morecambe and Wise appeared first on THIS IS ATV NETWORK from Transdiffusion.

“It was called Why?” says Monkhouse, “a question on the lips of every viewer after watching it. It was so complicated that when they scrapped it people still didn’t know what the rules were.”

Then came What’s My Line?, the panel game which created the biggest impact in the Fifties. Monkhouse was a resident panellist for two years.

“It was such a cult that, if you did anything remotely unusual, it was bound to get into the newspapers,” he says. “The supposedly cantankerous Gilbert Harding once gesticulated angrily and accidentally poked me in the eye. The producer decided it would be an amusing gimmick to wear an eye patch on the next show. I did so — and we made headlines in four national papers the next day.” By this time, Monkhouse was building a reputation as a quick-fire ad-libber, one of the few comic entertainers happy to face the cameras — then mostly live — without a script. On one occasion, he inadvertently demonstrated the lack of polish of some of his contemporaries when he appeared in I’ve Got A Secret.

“My ‘secret’ was that I would walk out every time someone said ‘um’ or ‘er’. I was suffering from chronic exhaustion by the time they guessed. Such verbal hesitation wouldn’t be tolerated these days. Still, we shouldn’t be hard on those panel pioneers. After all, to ’er is human.”

He next became chairman of Do You Trust Your Wife?, in which the husband received £10 for replying correctly to a question or, if he couldn’t and passed it to his wife, she earned £20 for a correct answer. No one knows how many marriages broke up under the strain, but for Monkhouse it led naturally to the next game series, Bury Your Hatchet.

“I co-invented it,” he explains, “and it was dreadful. It should have been buried with the hatchet. It was replete with every possible yawnmaking gimmick, from a sin-bin — a forfeit-type feature — to toy hatchet prizes. Fortunately, we filmed it in advance, so we could edit out the worst excesses. But I’ve seen better film on dirty teeth.

“The idea was to invite people who had fallen out to win money for one another by answering questions. It sounds like a satire on a game show now. Understandably, the collected wrath of the viewers had us taken off the air ahead of schedule.”

But not before Monkhouse had tried to breathe life into it with yet another version of the old eye patch gag.

“A lady wrestler came on claiming to have a grudge against her husband who was a boxer,” says Monkhouse. “So we invited the late Freddie Mills, the boxing champion, to act as ‘referee’ and try to talk them into a reconciliation. Freddie only succeeded in making things worse and it began to look a bit ugly. The lady took a swipe at him and in defending himself Freddie hit me in the eye with his elbow — the same eye that Gilbert Harding had poked. I thought that was marvellous and wore a patch on the next show. But such was our status that we didn’t even get a mention in the Press.”

Monkhouse redeemed his reputation with For Love Or Money, which had the same format as Sale of the Century, except contestants were not aware of how much money they were winning until the end.

“It was during that show’s two-year run that I developed my technique,” says Monkhouse. “I started sprinkling jokes throughout the series, creating a frivolous atmosphere which didn’t stretch or disturb the viewers. It simply allowed them to relax, sit back and let their brains hang out — as undemanding an amusement as a fairground side show.”

In the mid-Sixties, Monkhouse compered Sunday Night at the London Palladium, steering it back to the top of the ratings. So great was his success, particularly with the Beat the Clock audience participation feature, that he was almost sure they would select him for a new game called The Golden Shot.

“I was cracked up when they gave it to Jackie Rae — until I saw it,” he says. “In spite of Jackie’s considerable skill and charm, the format was so rigid and mechanical that he was stifled. They offered it to me when Jackie left and I agreed, on condition they changed the format. But little did I know the other perils which faced me.”

At that time, the show was transmitted live from an old, almost obsolete studio.

“Cameras broke down, targets disintegrated and bolts wouldn’t bolt,” he recalls. “In one show, two contestants were locked in the soundproof box and still stuck there after the commercial break, so we had to commandeer two new volunteers from the audience. Then there was the case of Mrs. Moss and Mr. Plugget, who failed to turn up after winning their way on to the next week’s show. They’ve been lost ever since. Are you there, Mrs. Moss and Mr. Plugget?”

Monkhouse confesses that those terrifying days were of great and lasting benefit to him.

“Until then, I had been the glib, polished performer with the metallic finish, never stuck for an answer. But for the first time in my life, as the studio fell apart around my ears, I was lost for words and my smart-alec image began to disappear, thank God.

“It was The Golden Shot series that provided me with the security and stability I needed through a bad time of my life, the period when my divorce was going through,” he says. “But professionally I needed to stretch myself in other directions.”

The acting talent he had displayed in straight television plays during the Sixties had been neglected during his panel game period. But drama producers insisted his image would interfere with the realism of their plays and there was little demand for Monkhouse the actor.

Then came the challenge of Sunday’s Celebrity Squares, the spectacular noughts-and-crosses game imported from America, where it has been phenomenally successful for nine years.

“It’s a juggling act of most of the things I can do,” says Bob Monkhouse. “I have to make the contestants comfortable and relaxed, keep the nine panellists happy and mentally stimulated, explain the rules without boring anyone or losing pace; I have to watch for the panellists’ flashing lights, select the appropriate questions for each of them, keep everyone up to date as we progress, do my ad-lib solo spot, keep the score… and try to entertain.

“That’s the name of the game — whatever it’s called…”

The post Games people play with Monkhouse appeared first on THIS IS ATV NETWORK from Transdiffusion.

1956

1957

1958

1959

The post 1950s appeared first on THIS IS ATV NETWORK from Transdiffusion.