Success for graphic design

A FINE tribute to the work of the Company’s Graphic Design Department appears in “Gebrauchs Graphic”, the journal of International Advertising Art.

Here are some extracts from the article, which is printed in three languages:

“Today, only a few years after the start of commercial television in Great Britain, there are already remarkable results to be seen in the graphic design work of these companies. This is clearly shown by the work of Associated TeleVision.

“ATV use only their own highly skilled staff for all graphic design requirements. The standard of the ATV work… results from great co-operation between staff.

“The graphic designers of ATV work under the supervision of Bob Wainright, in his position a link between production, stage and graphic design. Under the hands of his collaborators the wishes of the producers, which arrive as a typed order, are shaped into good graphic design.

“Remarkable is the skilful intermarriage between pictorial and lettering elements of the designs, more so as television demands so much on such a small area in such a short time.

“To achieve, under these conditions, a high standard of work, the graphic designers of ATV often work as a team, each member of the team again specialising in a particular field, like lettering, illustration, cartoon or symbolic design.

“For such work even an experienced graphic designer will need some conditioning. For this reason it is to be welcomed that some staff designers of the ATV graphic design studio, together with colleagues of other TV companies, have declared themselves willing to pass on their experience in evening classes to be held in the School of Graphic Design of the LCC Central School of Arts and Crafts, London.”

SOME EXAMPLES of the Department’s work which are reproduced in the magazine. They include titles for TV programmes, phases from the TV play “The Glove” and the children’s play “The Secret of the Nubian Tomb”. They are the work of Colin Cheeseman and Jerome Gask.