HOW WE’RE HELPING THE EXPORT DRIVE…

 

JUST what is ITC and what does it do? One of the vagaries of ATV House is that there is no ground floor through-way between the eastern and western halves of the building. Maybe this is one of the reasons so many members of ATV themselves have little idea of what is happening in the western sector, occupied by ITC.

The initials stand for Incorporated Television Company.

It is a wholly owned subsidiary of ATV , and it has a dual function.

ITC is responsible for all the film series — such as “William Tell”, “The Invisible Man”, “Danger Man”, “Supercar” and “Sir Francis Drake” — for ATV. It is also responsible for the sales of all ATV-produced programmes throughout the world.

The ATV organisation leads the way in the international sales of television product, through ITC, London and ITC (Independent Television Corporation) New York, the latter with a team of salesmen selling to stations throughout America and covering the Western hemisphere. The company has agents in Germany, Italy, France, Spain, Thailand, Japan, Manilla, Canada and Australia, as well as many others. It is the largest integrated organisation in the world for the distribution of TV programmes.

All over the world people are watching ATV. Overseas sales of the Company’s products, through its subsidiary ITC, now exceed 3,750 different programmes.

We are therefore playing an important part in Britain’s export trade, bringing into the country much needed foreign currency — a fact which is all too frequently forgotten by our critics.

PIONEERING

ATV decided six years ago to make a long-term investment by planning to break into world markets almost before they existed. Even today, the full potential has by no means been reached. Almost every week, new television stations are being opened in various parts of the globe.

It was obvious that television film series could not be made as economic propositions for showing only in our country. To get their money back, they would have to penetrate markets which would come into existence in the years to follow. The production of these series therefore represented a heavy ATV investment in the future.

This pioneering has resulted in an organisation which is now taking ATV programmes to almost every country.

The “Adventures of Robin Hood” series first broke the ice in smashing into the American market. More recently, our “Danger Man” series has won a new regard for British-made product in the United States and elsewhere, and “Sir Francis Drake” has just been bought for peak-hour network showing by N.B.C.

“Supercar” is also enjoying phenomenal and rapidly increasing success in America, with the result that ITC has just embarked on a new puppet series. “Fireball XL-5”, which is being produced by the “Supercar” team.

Mike Nidorf, president of ITC in America, is now visiting London, and is more enthusiastic than ever about the future of our product in the States. “It’s a hard battle”, he points out, “The American attitude is, ‘We’ve got enough of our own mediocre material without having to take any from other countries. But give us something that’s really good, and we’ll be glad to take it’. They are so pleased with ‘Supercar’ and ‘Danger Man’ that we now have greater opportunities than ever. From what I can judge of ‘Man of the World’, ‘The Saint’ and ‘Fireball’, we’ll really be going into orbit this year!”

“Man of the World” is now in production at Shepperton Studios with Craig Stevens starring, and “The Saint”, with Roger Moore in the title role, is being made at the ABPC Studios, Elstree. Both are one-hour shows of twenty-six episodes.

DUBBED

Many of our programmes are “dubbed” into French, Spanish, German, Portuguese and Italian.

Our shows can be seen on TV screens in such areas as Arabia, Australia, Austria, Belgium, Bermuda, Canada, Cyprus, Denmark, Egypt, Finland, France, Germany, Gibraltar, Holland, Hong Kong, Iran, Iraq, Italy, Japan, Lebanon, Luxembourg, Malta, New Zealand, Nigeria, Norway, Poland, the Philippines, Portugal, Spain, Rhodesia, Sweden, Switzerland, Thailand, Yugoslavia, Monaco and Czechoslovakia.

The adventures of John Drake in “Danger Man” are being followed just as avidly in such countries as Sweden, Poland, Germany and Portugal as they are in Britain. In Thailand the children are enjoying “Noddy in Toyland”. In Egypt and Japan they thrill to the adventures of William Tell.

DOCUMENTARIES

Sales abroad are not restricted to fictional TV programmes. Several of the documentaries we have made are being shown on overseas screens. Australia, Finland, Germany, Hong-Kong, Hungary, Malta, Norway and Sweden have all bought the brilliant documentary ATV producer James Bredin made in South America earlier this year.

ITC is right on the spot wherever new stations are opened, as with the new one at Lagos, Nigeria; another in Northern Rhodesia; one in Malta, and another in Gibraltar; and the soon-to-be-opened stations in Sierra Leone, Trinidad, and Nairobi. Australia has plans for several new stations as well.

If you’re working on programmes for ATV, don’t imagine that only home audiences are going to see them. You’re making them for viewers right the way round the world!

Our other interests

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THE work of ITC is only one of the ways in which the Company has been able to diversify its interests beyond that of being television contractor for London at the weekends and the Midlands, Monday to Friday.

Other companies in which ATV is concerned include:

ATV (Australia) Pty. Ltd.: This is a wholly owned subsidiary which has been operating for nearly four years in Sydney. It has holdings in seven radio stations and participates in the Australia-wide Macquarie Radio Network. Through a subsidiary called Artransa radio programmes are produced and sold in many countries outside Australia. ATV (Australia) also has interests in eight television stations in places such as Sydney, Adelaide and Brisbane.

Planned Musk Ltd.: All over Britain people in offices, factories, shops and restaurants are listening every day to Muzak — a selected programme of music piped to them direct from several centres which have been set up. This company was started as an ATV subsidiary over three years ago.

Pye Records Ltd.: The Company owns 50 per cent of this, the third largest record company in the country.

British Relay Wireless & Television: ATV has more than two million shares in this company which serves 17 metropolitan boroughs in London with wired TV and radio and has networks covering extensive areas of the West Midlands, Yorkshire and Scotland. Big plans for participation in coin-in-the-slot TV, when permitted by law, have recently been announced by BRW.

Canastel Broadcasting Co. Ltd.: A wholly owned company in Halifax, Nova Scotia which has investments in radio and television stations at Halifax and in a Vancouver TV station, and also the company which supervises the networking of programmes in Canada.

Ambassador Bowling Ltd.: This company has been formed to cater for the ten-pin bowling enthusiasts. A centre has been opened at Ipswich and another will shortly come into operation at Stevenage, Herts. Other centres are also planned.