It’s 1974 and the prospect of competition from the new BRMB looms, so ATV decides to refresh their look and sound. Out goes ‘Sir Lew Grade March’ and in comes Johnny Pearson’s ‘Midlands Montage’ (first item), along with a mostly unused suite of jingles, beds and replacements for the ‘Zoom 2’ ident.
The beds in the above collection were designed to be used to replace the existing fanfare on ATV’s Zoom 2 ident. Here we’ve used the Zoom 2 vision with one of the cuts to see how that would look and sound…
Here’s the main ‘Midlands Montage’ theme in use on ATV on Monday 18 May 1981, with Stewart White doing the authority announcement on tape and Mike Prince doing the continuity.
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Founded in 1964, Transdiffusion's huge archive of television and radio material is provided free to people wishing to learn more about the history of broadcasting in the UK