They keep you in the picture
ATV’s continuity announcers and newsreaders in 1963
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Shaw Taylor 
Joan Palmer, launching ATV into colour
Michael Prince, pictured on ATV in the early 1980s
1959
1963
JEAN MORTON. Senior Station Announcer for the Midlands
PAT ASTLEY. ATV’s only male Station Announcer in the Midlands
NORMAN TOZER. The good-looking young announcer whom London viewers see regularly at weekends
ARTHUR ADAIR. Genial host to ATV’s London weekend audience.
CAROLINE LLOYD. Midlands viewers know her well as an announcer and commere
PATRICIA COX. As newscaster for the Midlands, she keeps viewers up to date with the latest happenings at home and abroad
1964
Trevor Lucas is your station host for a night of ATV London in 1964
1969
James Lloyd, ATV London announcer and ATV Midlands news presenter, pictured in 1986
Ray Moore, who also announced on Granada and Tyne Tees amongst others, pictured in 1988
About the author
Founded in 1964, Transdiffusion's huge archive of television and radio material is provided free to people wishing to learn more about the history of broadcasting in the UK