TV exchange deal gets under way

Russian viewers to see our O.B.

YURI FOKIN, Russia’s top television commentator, will face an ATV camera next month to introduce the first live outside ITV broadcast from Britain to the Soviet Union.

An ATV outside broadcast unit will be covering the Soviet State Fair at Earls Court, which will open on July 7.

The Russians are sending their own TV producer to direct the unit and the whole operation is part of our reciprocal deal with the Soviet State Committee for Radio and Television.

The first part of the exchange took place last month when British viewers saw our coverage of the British Trade Fair in Moscow.

The Moscow relay was introduced by Mr Norman Collins, Deputy Chairman, from the Foley Street studio.

Originally, the introduction was planned to last four minutes but half way through — since Moscow wasn’t ready — a chalked “Keep Going” notice was put in front of the camera. And Mr Collins kept going — for eight and a half minutes.

Then came the dramatic moment for James Ferman, who directed the relay, to say “Cue Moscow” … and ATV’s first live link with the Soviet capital was on the air.

Our 90 minutes relay also made TV history through the enterprise of ATV commentator Shaw Taylor. Shaw pushed his way through the crowd with a microphone to obtain a TV scoop by interviewing Mr Kruschev.

This was the first time any TV commentator had secured an off-the-cuff comment from the Russian Premier.

The ATV team in Moscow were Bill Ward, Productions Controller; his P.A. Pam Matthews; Len Mathews, Assistant Technical Controller, Communications and Outside Broadcasts; Stephen Wade, Head of Outside Broadcasts; his P.A. Doreen Ayres; floor manager, Bill Glaze and commentators, Shaw Taylor and Reginald Bosanquet of ITN.

ATV’s Russian programmes included a ballet performance direct from the famous Bolshoi Theatre directed by Bill Ward.

Our mobile recording unit, with recording engineer, John Harrison and rigger driver, Cyril Penfold, were also in action recording documentary material for future programmes.

One of these projects has been provisionally entitled “Gorki-street, U.S.S.R.” and will be a Russian equivalent to “Main-street, U.S.A.” in which we depicted the lives of typical American families.

ELSTREE VISIT

The details of the programme we are sending to Russia next month were arranged during a visit to the Elstree Studio Centre and ATV House by a team of Russian television experts.

This was the first time a Russian television delegation had visited any ITV studios.

Heading the delegation was Mr Konstantin Kuzakov, Deputy Chairman of the Soviet State Committee for Radio and Television.

His colleagues were Mr Yuri Fokin, Head of Russian Television News and Mr S. J. Martsenitsen [sic: usually transliterated as S. I. Martsenitsen – Ed], Deputy Head of the Main Department of the Soviet Ministry of Communications.

COMPLETE TOUR

They made a complete tour of the Elstree Studio Centre accompanied by Bill Ward, Stephen Wade, Len Mathews and Technical Controller, Terence Macnamara.

The Russians were particularly interested in the control rooms of Studios C and D and the advanced technical equipment designed by ATV’s own engineering staff.

In the evening the Russians were entertained at a party at ATV House by Mr Norman Collins, Deputy Chairman; Mr Val Parnell, Managing Director; Mr Lew Grade, Deputy Managing Director and Lord Bessborough, Director.

Mr Kuzakov said they would like to prepare a documentary programme on Lenin’s life in London and some kind of musical programme.

His immediate concern, however, was the coverage of the Soviet State Fair next month.