Sir Robert Renwick looks ahead at the Company’s future

WHAT type of man is the new Chairman of the Company, Sir Robert Renwick, Bart., K.B.E.; stockbroker, company director, pioneer of Independent Television and chairman of the newly formed British Space Development Company?

He has been described in the newspapers as “tough”, “shrewd”, “enthusiastic”, “hard-working” and “a man fanatically interested in what he is going to do next”.

He is 57 — his birthday was the fourth of this month — has five grandchildren, one son and three daughters. He does most of his work from a small office down a lane off Threadneedle Street and spends most of his spare time at his country cottage at Winkfield, Berks.

Most mornings of the week Sir Robert takes a ninepenny ride on the Underground from Marble Arch to the Bank.

BY TUBE

“I go by tube because it is the best means of communication in London at that particular time of the day” he says. On the subject of communication Sir Robert can be considered to have expert knowledge. During the war he was Controller of Communications, Air Ministry and Controller of Communications Equipment, Ministry of Aircraft Production.

He played a big part in setting up the vast radar network which ringed Britain during the vital years of the struggle for supremacy in the air and the radar system later used to such good effect in the offensive by Bomber Command. He was also chairman of the Airborne Forces Committee which directed the fitting out of Britain’s airborne expeditions.

When the war ended Sir Robert returned to the great County of London Electricity Supply Company, founded by his father, Sir Harry Renwick. But these were the days of nationalization and when the Government took over electricity Sir Robert resigned his chairmanship and turned to other interests.

He saw the great potentials of television, both as a form of entertainment and a means of communication. And he resented greatly the monopoly which the Government had vested in the BBC to run the country’s TV service.

Long before ITV was ever talked about in the lobbies at Westminster, long before the term “commercials” ever crept into the vocabulary of the advertising fraternity, Sir Robert and Mr Charles Orr Stanley, who is also an ATV director, campaigned for an independent television service. They received a powerful ally in Mr Norman Collins — now ATV’s Deputy Chairman — who had resigned from the top post in television at the BBC.

FIRST COMPANY

They joined in forming the Associated Broadcasting Development Company in August 1952, the first commercial television company to be created in Britain.

As early as 1947 Sir Robert, as President of the Television Society had urged the Government to give TV more financial support or agree to have commercial programmes on the BBC for a trial period.

When nowadays they casually switch channels for alternative entertainment few viewers remember the tremendous battle the early advocates of ITV had to get them that privilege. Powerful interests were waged against them and at no time could they rally the kind of prestige support which the BBC and anti-ITVers could command.

ACTIVE MEMBER

Sir Robert and his colleagues eventually won the day. ITV came on the air in September 1955 and ATV, the company which had grown out of the original ABDC, helped to provide the first programmes. In the six years of its development Sir Robert has always been an active member. He, Mr Val Parnell, and Mr Lew Grade constitute the executive committee responsible for the day-to-day running of the company.

Now Sir Robert has become the occupant of the chair vacated by Mr Prince Littler, who will continue to serve on the board. He brings to the chairmanship an expert’s knowledge of company affairs. He has twenty other directorships and is chairman of the British Relay Wireless and Television Company Ltd., and the Reliance-Clifton Cables and Industrial Products Co. Ltd.

He is also deputy-chairman of the Institute of Directors, an organization he has helped to build up from a membership of 450 in 1948 to 37,000.

SINCERE BELIEF

He has a sincere belief in the future of television and of ATV in particular. He is a man of vision — a man who has his feet firmly on the ground but has his eyes on the space above us.

“This world of space is to be conquered” he says. “We can only begin to envisage the future that lies ahead in the atmosphere. It is the real Eldorado of the future. The money in space is more than any man ever dreamed of and the future gentlemen of space have a much bigger chance of vast wealth than ever did the adventurers of the Hudson Bay and East India Companies.

“So far as television is concerned we are now only at the bow and arrow stage. Satellites 22,300 miles high will, sooner or later, make world-wide television possible.

“There is no question at all that space communications will come. The language of space communications will be English — and, if we will take the initiative, the centre of communications will continue to be England”.

A BIG POWER

Sir Robert sees this country as a big power in the realms above the clouds providing we grasp our opportunities.

With so much business to attend to, Sir Robert finds little time for relaxation but most nights he drives home to his cottage where he reads the papers, watches television and then goes off for a walk in the fields with his poodle Benjamin.

Sir Robert has decided views about television. He has been very impressed with the work of the company’s engineers and technical staff whose recent exhibition he visited. He thinks technically the industry may have gone ahead of its programmes.

Programmes, he believes, could do with a good deal of improvement. Of personal preferences he says:

“I like Westerns and plays that don’t leave you in mid-air when they end. I believe that most viewers like a good story told in dramatic form without the author trying to be too clever.

ORIGINAL MATERIAL

“Outside Broadcasts, such as our recent visit to the circus, make wonderful television and sport is excellent to watch. I’m not overfond of old films as I think we should produce more original material for television. Series such as “Danger Man” are fine.”

As for the 625-405 line controversy, Sir Robert has had his mind made up longer than most people have had television sets. When TV was restarted after the war he supported Lord Cherwell in the view that it was wrong to go back to 405.

Sir Robert gives the impression of being a man who can completely lake command of any given situation, a man of integrity and purpose who would neither suffer fools gladly nor be impressed by the charlatan. His experience in commerce and industry has convinced him of the great value of concerted effort.

TEAMWORK COUNTS

“It is teamwork that counts — and will count in the future of ATV” he says. “If you are talking to men you know and have faith in, you can get something done in half an hour that would take all day to accomplish with virtual strangers. You must have a good team and inspire them — make them feel that they are doing something worthwhile.”