Jean Morton has a record which will never be challenged in British television. She was the country’s first regional woman station announcer.
Viewers know her as the friendly hostess whose natural style is an invaluable asset in linking programmes. She is cheerful, charming and spontaneous. They know her, too, as a versatile personality, confident and talented as she achieves the smooth running of such programmes as “Rainbow Room” and “Cover Girl”.
Jean herself has become a Midland celebrity through her ATV appearances. She is accustomed to welcoming and interviewing the many celebrities who appear in programmes produced at Aston.
When readers of a Sunday newspaper were asked to vote for their favourite announcer Jean topped the poll.
It is not surprising, therefore, that her services are in constant demand at functions of all sorts in the Midlands. She is a skilled puppeteer and a great show business personality—versatile, poised and knowledgeable.
Housewife, mother and TV hostess: life is busy for Jean. She has a flair for doing well everything that comes her way.
“I came to television from the stage,” she says, “and soon became aware of the immense power of television. People soon came to greet me as a friend when they saw me in the street. This feeling of being a welcome guest with so many people is flattering in its way and an incentive to keep on top form. Midlanders are kindly folk—and they are quick to note such things as changes in hairstyles, jewellery and dress fashions. They can be critical, but their comments are always good-natured.”