The choice of in-vision continuity
Television means pictures.
ATV decided at the start that the link between studio and home would best be sustained by having station announcers “in vision” — seen on the screen. It has been amply justified.
It is not merely that Jean Morton, Pat Astley and Caroline Lloyd are so professionally competent.
That is a pre-requisite in a service in which the screen is never blank and in which split-second timing is a reality.
They are people, friendly, knowledgeable, accomplished — not disembodied voices. “Announcer” is a modest assessment of their duties.
They introduce programmes and they talk about people and programmes. Even weather forecasts are made human.