In Vision

The choice of in-vision continuity

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Television means pictures.

ATV decided at the start that the link between studio and home would best be sustained by having station announcers “in vision” — seen on the screen. It has been amply justified.

It is not merely that Jean Morton, Pat Astley and Caroline Lloyd are so professionally competent.

That is a pre-requisite in a service in which the screen is never blank and in which split-second timing is a reality.

They are people, friendly, knowledgeable, accomplished — not disembodied voices. “Announcer” is a modest assessment of their duties.

They introduce programmes and they talk about people and programmes. Even weather forecasts are made human.

About the author

'ATV the Midlands' is a promotional brochure produced by ATV in Birmingham in 1963

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